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Planning Business Websites

Planning a website...

If you order a website for your business from us, you need to tell us what you want the site to do and what you want visitors to do. More obviously, you need to say what colour scheme you want us to use, plus supply us with the text and images we need to build into the site. Those are the basic requirements before we can design a website for you. However, there are a few other things that you need to do, and a couple of things that are useful to know.

One of the first things you should do is choose a domain name for your website (see domain names). Unless you take advantage of our 'Plus' services, you'll also need to organise website hosting (see below). Aside from that, the more thought and planning that goes into a website, the better it will work and more effective it will be. Here are a few things you should consider when planning a business website.

  • Website Domain Names: You need a suitable domain name for your website - and finding the right one isn't always easy.
  • Website Page Contents: The text content used on a business website is very important and needs to be carefully written.
  • Using Images: As with magazines and newspapers, photographs play an important part in making a website visually attractive.
  • Hosting: Before you can put your website on the internet, you need to find and set up your web hosting.
website objectives


Explaining what you want your website to do

It might sound a little obvious, but before we can create your website, and before we can even give you a design quote, you need to tell us what you want the website to do! For example, do you want to sell products online, get site visitors to send you enquiries by email, telephone you or visit your business? In order to ensure we know what you want us to create, we ask all clients to write a description of their objectives, and this description is referred to as a 'design brief'. If you'd like a little advice on writing a design brief, read on...

website content


Writing content for your website

The most important thing on your website is the 'content'. By 'website content' or 'page content' we mean the text that is used on a website. Having a pretty website isn't enough to guarantee success; your visitors (and Google) will measure your website by the words on the page. If you'd like a few guidelines on writing your website content, read on...

using images



The images that are used on a website are important. In addition to adding visual appeal to a website, they also help to sell products and concepts. Even if you only use images to make them more interesting, you'll still need good quality and relevant images. For a little advice, read on...

website hosting



Every website needs to be hosted on a server connected to the internet, 24:7, and hosting is a very important consideration. Allied to this, you need to consider things such as how often you plan to update your website with extra information, or perhaps add extra pages in the future. For a little advice, read on...

Website Colours

As with any form of marketing, colours play an important part in website design. You know from your own experience of browsing online that how a website looks can affect how long you stay on it, and the feeling it gives you. Assuming you already know which colours you want us to use, (let's say a medium blue and light grey) how do you tell us exactly which shades of blue and grey you have in mind?

using colours on a website

Colours on a computer screen are created by mixing the colours Red, Green and Blue. Each of these colours is measured with a value from 0 to 255 and these allow us to identify more than 16 million different colours. Each has a unique 'Hex' (hexidecimal) code and, by using Hex codes, you can tell us exactly which colours you want us to use. Luckily, there are hundreds of online colour pickers to help you choose the colours for your new website. Here are two of the more popular sites and our own colour table:

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We are happy to tell anybody who listens that we are fans of HTML websites. This website, for example, is an HTML website. We chose an HTML design because we have absolutely no use for a time-consuming blog, and the site doesn't need any sophisticated add-ons, just a couple of simple forms. From a visitor point of view it is easy to use and loads quickly.

HTML websites are generally more secure, need less maintenance and are cheaper than CMS sites, but are not as easy to update or add new pages to, if you expect to do this frequently. Having said that, our 'Plus' service includes an update service if your website is hosted with us.

cms websites

However, if you want your website to include a blog or need data-driven features and functions, a CMS website may be what you need. The most popular CMS platform is WordPress, which we also work with. Unfortunately, CMS sites are more expensive, require regular maintenance and updating, are usually slower than HTML websites and are the prime targets of hackers.

Before you order a website, from us or from anywhere else, you should draw up a list of what you want your website to do. These requirements will dictate what type of website you need.

If you're not sure what sort of website best suits your needs, we will include our recommendations in your pre-purchase quote.

Get a quote for your website